Today’s post comes from an icon with a well-known television and film background. One of my favorite actors and one who I could have long conversations with all day long, if he allowed me to. Who knew John Travolta had a background in SEO? Am I right!? Without further adieu, today’s guest post from John Travolta comes hot off the heels of his appearance on the Oscars — I can’t believe he had time to write this, but I’m lucky to have him post today.
I like projects like this — speaking engagements. The planning and design of a presentation is super exciting, plus I’ll get to get into some industry thought with the area’s leaders in mobile development. Good stuff!
The event is in April 2014, just not sure of the time and date just yet.
I’ve been using WordPress templates, php snippets, and code for a long time now. I felt it was important to get some structured, solid web development training under my belt in order to write cleaner code, and to fully understand development– to save time during development and to better understand how the code I work with really works.
So far, lesson one has been somewhat easy — a basic introduction to HTML. I’m excited to see what I can pick up during the course so I can improve my skills and be more of an asset.
You can learn more about Thinkful here.
In celebration (even if only in my own head) of the upcoming release of Dumb and Dumber To, I’ve been revisiting the original – Dumb and Dumber. It’s not classic cinema, but it’s really just classic humor. I’ve managed to work dialogue from the movie into the fabric of everyday conversation.
I’m not trying to change your mind about where to get inspiration, just trying to outline for you some of the places I get mine. Perhaps it’ll spark an idea or two for you.
One look at my browsing history and you’d be all like, “What?”
But here’s what I do regularly and quickly (not all inclusive):
Holy crap, do we really need another social network? Joe, don’t you know the roadblocks and steep hill to climb in order to win hearts and minds?
Yes. And I don’t care.
I’m not building it because:
- I want to get my name out there even more
- I want to make boat loads of money and fans
- I think I have all the answers to making a better experience
- I’m so cocky that I can make social even better
I’m building it because:
Today, with private and personalized search, it’s more important than ever for online businesses to pay attention to these changes and incorporate them into their search engine optimization (SEO) and search engine marketing (SEM) strategy.
When any user signs into Google, then uses Google Search to locate something of interest the first results that show up are local before anything else. This means, regardless of what the user is looking for, your results may not come up first due to the fact that you’re not local to them, or due to the fact that you’ve not used local search terms.
Many online business owners are distressed by the “not provided” keywords in Google Analytics. It’s going to make it really hard for you to measure the results of your SEO due to this change by Google. The so called “secure search” features have been in place since 2011 and aren’t actually that new. Secure search masks search terms that users use to find your information. This can seem very disturbing and daunting when it comes to trying to develop an SEO keyword strategy.